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Salesforce Pardot-Consultant #201〜210

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

201

LenoxSoft is a global company interested in creating Pardot Business Units (PBUs) to support their regional needs. How should they to access PBU features?

  • Move all users to Salesforce Lightning
  • Purchase separate Pardot accounts
  • Enable “Business Unit’connector setting
  • Use the Pardot Lightning App

    • 答え

    D

    202

    “””LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B.
    If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
    What Pardot feature should be used to accomplish this marketing effort?”

    • Create an automation rule with rules to segment the prospects and actions send the emails
    • Create a list using a segmentation rule, then use completion actions on a form for the actions
    • Create a static list to segment the prospects, and then schedule email list sends with completion actions
    • Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps ”

      • 答え

      D

      203

      The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a “Request a Quote” form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

      • Completion Action
      • Automation rule match All
      • Automation rule match Any
      • Page Action

        • 答え

        C

        204

        “A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.
        What import method should be recommended?”

        • Match records by CRM ID
        • Match records by Account ID
        • Match records by fuzzy match rules
        • Q Match records by email address

          • 答え

          A

          205

          “LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.
          What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?”

          • To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.
          • To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
          • To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
          • To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

            • 答え

            D

            206

            Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

            • Create a form with a Completion Action to send a pricing sheet.
            • Create a Dynamic List based on page view to segment automatically
            • Create a special campaign to track pricing page views.
            • Create a Page Action set to Tag prospects as having viewed it and add them to a list.

              • 答え

              D

              207

              How could LenoxSoft benefit from Engage Reports?

              • Sales Managers can analyze lead information like prospect activity, scores, and grades.
              • Users can analyze form submission performance for the prospects they have emailed.
              • Users can analyze the performance of their templated and non-templated emails.
              • Sales Managers can receive desktop notifications for their teams’ email activities.

                • 答え

                C

                208

                Is it possible to split Dynamic Lists into more than two Static Lists?

                • True
                • False

                • 答え

                  A

                  209

                  “””LenoxSoft is migrating prospect records from an external system into Pardot. In this external system, each prospect has 50 custom fields.
                  They are trying to decide which fields to recreate in Pardot before importing in the records. What are two ways they should decide which fields to recreate in Pardot?
                  Choose 2 answers”

                  • Filter existing prospect records to see which custom fields have the most data.
                  • Review existing forms and landing pages to understand what data needs to be collected.
                  • Ask their accounting team to review and select the five most helpful fields.
                  • Pull a report of the data they intend to use for segmentation purposes.

                    • 答え

                    B,D

                    210

                    What type of Pardot field should you sync Salesforce Phone field

                    • Phone
                    • Text
                    • Number
                    • You can’t do this

                      • 答え

                      B

                      2023 過去問
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