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Salesforce Pardot-Consultant #31〜40

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

31

Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

  • Create the Pardot custom object on the prospect level before the prospect Account level
  • Configure the Salesforce custom object to relate to th< account, lead, or contact
  • Adjust the sync behavior on the pardot custom object to use the Salesforce value
  • Perform a full Pardot database sync, prior to creating the Salesforce custom object
  • 答え

    B

    32

    LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you NOT advise them on before they enable the connector?

    • They should ensure their URL structures can handle parameters before verifying the connector.
    • The connector cannot be linked directly to an MCC account.
    • The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
    • The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
    • 答え

      C

      33

      Which two actions could a user take when importing prospects into Pardot? Choose 2 answers

      • Assign prospects to an existing user
      • Create new custom fields and populate field values
      • Permanently delete prospects
      • Undelete matching prospects from the Recycle Bin
      • 答え

        A,D

        34

        “LenoxSoft is setting up a brand new Pardot business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Pardot.
        What should they do to provide these users access to Pardot?”

        • Change each user’s profile in Salesforce to the System Administrator role, which will create them as Administrator users in Pardot.
        • Provide each user with a unique activation link to create their own Administrator user records in Pardot.
        • Import the users into Pardot and select the Administrator role on their Pardot user records.
        • Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
        • 答え

          C

          35

          How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

          • Send using the form’s completion actions.
          • Send using an automation rule
          • Use a dynamic list to use as a recipient list on an email send.
          • Send using a segmentation rule.
          • 答え

            A

            36

            “One of LenoxSoft’s goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
            What is the optimal use case to segment these prospects?”

            • Run an Automation rule where the criteria is ” Prospect Time Last activity Days ago is greater than 90 day.”
            • Run a Segmentation rule where the criteria is “Prospect Time Last activity Days ago is greater than 90 days”.
            • Run a Dynamic List where the criteria is “Prospect Time Created Days ago is greater than 90”.
            • Run a Dynamic List where the criteria is “Prospect Time Last activity Days ago is greater than 90”.
            • 答え

              C

              37

              “LenoxSoft’s marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
              They have decided to create a custom field called “”Repeated Engagement”” and increment that field by +1 each time a prospect enters the program.
              Using this method, how should the team meet this need?”

              • Create an automation rule that adds prospects to static lists to feed new programs after each entry.
              • Create dynamic content based on the “Repeated Engagement” field for use in the emails sent in the program.
              • Use rule steps to send prospects down unique paths in the program based on the “Repeated Engagement” field value.
              • Use the “Repeated Engagement” field to both suppress prospects from the original program and add them to new programs.
              • 答え

                B

                38

                Select available Social Media Connectors

                • Twitter
                • Facebook
                • CD Linkedln
                • AddThis
                • FullContact
                • 答え

                  D,E

                  39

                  “””LenoxSoft’s marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
                  What is the best way to allow sales to accomplish this?”

                  • Add contacts to the program’s Campaign as campaign members.
                  • Export contacts from Salesforce and import them into Pardot.
                  • Use the Add to List completion action on forms.
                  • Use the Add to Nurture action on page layouts.
                  • 答え

                    A

                    40

                    “LenoxSoft would like to set custom scoring based on event attendance. What scoring options
                    are available through the Pardot Connectors?”

                    • Webinar & Event invite. Registrations & Attendance
                    • Webinar & Event Registrations & Attendance
                    • Webinar: Attended/NoShow/Registered Event :Checked In/Registered
                    • Only Webinar & Event Attendance
                    • 答え

                      C