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Salesforce Pardot-Consultant #71〜80

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

71

When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

  • Lead, Contact or Account record added as a Related Object to the Salesforce custom object
  • Salesforce Connector User has ‘Read’ permission to the custom object
  • Campaign or Opportunity record added as a Related Object to the Salesforce custom object
  • Customized ‘Display in Table’ values when configuring fields
  • 答え

    A,B

    72

    “Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
    A). Low Grade | Low Score
    B). High Grade | Low Score
    C). High Grade | High Score
    D). Low Grade | High Score”

    • CDAB
    • ABDC
    • CBDA
    • CDBA
    • 答え

      D

      73

      LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to “Engaged” for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

      • Automation Rule with blank critera and add action &
      • Automation rules with attended webinar and remove action
      • Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
      • Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
      • Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
      • 答え

        A

        74

        “A company’s sales reps use the “”Status”” field in Salesforce to indicate where the lead is in the sales funnel. A Pardot administrator wants to send each prospect a series of nurture emails when their sales rep updates their “”Status”” field to “”Nurture.”” The administrator wants to automate this entirely inside of Pardot.
        How should this workflow be automated?”

        • Create a custom field for “Lead Status” > Map it to the “Status” field in Salesforce > Create an automation rule to detect the “Nurture” value > Automation rule sends an autoresponder email
        • Create a custom field for “Lead Status” > Map it to the “Status” field in Salesforce > Create a dynamic list to detect the “Nurture” value > Add as recipient list on engagement program to send emails
        • Create a report in Salesforce based on lead status of “Nurture” > Export and import into Pardot > Create a list from import > Add as recipient list on engagement program
        • Create a CRM Visible list in Pardot > Have sales also add these “Nurture” leads to that list in Salesforce > Create an automation rule to send email based on list membership
        • 答え

          B

          75

          An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

          • Run a segmentation rule based on the Pardot campaign
          • Run an automation rule based on the Pardot campaign
          • Look for the original list based on the Pardot campaign
          • Run a dynamic list based on the Pardot campaign
          • 答え

            A

            76

            How are prospect that have started a wait step impacted when an entire engagement program is paused?

            • They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off.
            • They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
            • They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
            • They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
            • 答え

              C

              77

              There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

              • Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
              • Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
              • Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days
              • Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days.
              • 答え

                C

                78

                You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

                • True
                • False
                • 答え

                  B

                  79

                  LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

                  • Locate the relevant documentation and follow the steps to enable.
                  • Update your Salesforce connector user permissions
                  • Contact Pardot Support to enable the necessary connector behavior
                  • Update your field mappings by going to Admin > Configure Fields
                  • 答え

                    C

                    80

                    LenoxSoft’s marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page. Which two places could this information be found? Choose 2 answers

                    • The sum of total conversions from the form and landing page reports.
                    • The Engagement Dashboard in B2B Marketing Analytics.
                    • The total submissions reflected on the landing page report in Pardot. page reports
                    • The total submissions reflected on the form report in Pardot.
                    • 答え

                      B,C