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Salesforce Pardot-Consultant #61〜70

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

61

What is true about Dynamic Content? [Choose three answers]

  • You can add up to 25 variations of content
  • You can base variations on Scoring Categories
  • You can add dynamic content to web pages
  • You can use dynamic content in subject lines
  • 答え

    A,C,D

    62

    LenoxSoft has a grading profile for business units in both United States and Canad a. Both profiles contain options for the industry field and several prospects with the grade of “A”. What do we know about LenofSoft current grading strategy?

    • LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
    • LenoxSoft added location based criteria
    • LenoxSoft must add prospect to a dynamic list
    • LenoxSoft uses location based scoring categories .
    • 答え

      A

      63

      “LenoxSoft’s corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
      How would user A accomplish this?”

      • Instruct the user in the European BU to take a screenshot and email it to them to review.
      • Use the BU switcher in the North America BU to switch to Europe.
      • Create a custom user role in the European BU with access to the folder the program is in.
      • Log out of the North American BU and log into the European BU to review the program.
      • 答え

        B

        64

        “LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
        What should a consultant recommend to help prevent automatic unsubscribes from email scanners? ”

        • Enable two-click unsubscribe in Pardot.
        • Move the unsubscribe link to the header of the email instead of the footer.
        • Immediately send prospects the resubscribe email template.
        • Apply a

          tag to the unsubscribe link so scanners ignore it.

        • 答え

          B

          65

          If someone opt-out’s do we need to delete this Prospect record?

          • Yes, it is restricted by law
          • False. It is restricted by law not to email them, but we still can track the activity
          • 答え

            B

            66

            LenoxSoft wants to implement a form to be used in multiple places on their website, including their “Contact Us” page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions. How should this be implemented with Pardot?

            • Create a Pardot-hosted form and host it on a separate “Contact Us” landing page.
            • Create a Pardot-hosted form and place it on the website using an iframe.
            • Create a form handler and enable data kiosk entry mode.
            • Create a form handler to link to an existing form on the website.
            • 答え

              C

              67

              What is true about A/B testing? [Choose two answers]

              • You can disable A/B testing before and after email sent.
              • You can only do A/B testing on list emails.
              • When you turn off A/B testing you will have to choose which version to keep.
              • It is recommended to test at least 5 different elements in your A/B tests.
              • 答え

                B,C

                68

                Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field “Contract” which contains the value “Renewed” for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: – Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status – Sends a series of reminders to Prospects who have NOT yet renewed – Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

                • Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of “Add to List” and an action of “Notify assigned user.”
                • Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of “Notify assigned user” at intervals.
                • Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of “Add to list” and an action of “Notify assigned user.”
                • Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of “Add to list” and an action of “Notify assigned user.”
                • 答え

                  B

                  69

                  What is available to choose within Repeat Rule

                  • Days before eligible to repeat rule
                  • Limit rule matches
                  • Certain Prospects
                  • Repetition Order
                  • 答え

                    A,B

                    70

                    LenoxSoft wants to create a re-engagement program that will nurture prospects if they’re last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

                    • Dynamic List
                    • Test List
                    • Static or Dynamic list
                    • Static List
                    • 答え

                      D