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Salesforce Pardot-Consultant #101〜110

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

101

“””A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers”

  • Prospect was deleted by a user
  • Prospect unsubscribed from an email
  • Prospect replied to an email
  • Prospect viewed a landing page
  • 答え

    B,D

    102

    “LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of “”Contract”” with a value of “”Renewed”” for prospects who have already renewed their product subscription or its “”blank”” if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
    LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of “”Contract”” with a value of “”Renewed”” for prospects who have already renewed their product subscription or its “”blank”” if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?”

    • Build automation rules add criteria as Contact as blank add action as notify assigned user
    • Build dynamic list add criteria as Contact as “Renewed” add action as notify assigned user
    • Build dynamic list add criteria as Contact as blank add action as notify assigned user
    • Build automation rules add criteria as Contact as “Renewed” add action as notify assigned user
    • 答え

      C

      103

      When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?

      • Salesforce B2B Integration user must be created.
      • User sync must be enabled in Pardot.
      • The Salesforce connector must be unpaused.
      • Salesforce fields must be synced to Pardot fields.
      • 答え

        C

        104

        LenoxSoft’s Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

        • Automatically assign all prospects in Pardot and review the Salesforce Connector user’s permissions.
        • Create an Engagement Program in Pardot and verify the Salesforce connector.
        • Manually assign all prospects in Pardot and verify the Salesforce connector
        • Regularly export data from Pardot and data load file into Salesforce
        • 答え

          A

          105

          “LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
          * The prospects must be located in Georgia or Florida.
          * The prospects must submit their “”Request a Demo”” form.
          When this criteria is met, they want to automatically assign the prospects to a sales rep. “”State”” is a required field on the “”Request a Demo”” form.
          How should LenoxSoft automate assigning these leads?”

          • Create a completion action on the “Request a Demo” form with the action to assign to user.
          • Add a completion action on the form to notify Admin, who manually assigns the prospect.
          • Export the form submission report and import, assigning to the correct user upon import.
          • Run an automation rule to assign based on the “Request a Demo” submission and State field.
          • 答え

            D

            106

            “LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:
            * Completed the “”Product Interest”” form
            * A score higher than 100
            * A grade higher than a C
            * Is a member of the “”Target Account”” list
            What should LenoxSoft use to accomplish this business requirement? ”

            • Automation rule and user queue
            • Automation rule and user group
            • Form completion action and user queue
            • Form completion action and user group
            • 答え

              B

              107

              Which are true about Custom Objects in Pardot

              • You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
              • You can create and sync a custom object from any object in Salesforce
              • You can create and sync a custom object from anything that is linked lead and contact, but can’t be linked to account due to high risk of errors
              • You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
              • 答え

                A

                108

                LenoxSoft has published a new white paper. When prospects submit a “Request a Download” form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score. Which sequence of events would meet their goal?

                • Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions “Send autoresponder email” AND “Adjust score :: +10”
                • Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action “On click :: Adjust score :: +10” that contains the Custom Redirect link > Create a new Form with the Completion Actions “Send autoresponder email”
                • Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action “Adjust score :: +10” > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions “Send autoresponder email”
                • Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to “Redirect the prospect instead of showing the form’s Thank You Content” and specify the white paper file link > Add Completion Actions “Send autoresponder email” AND “Adjust score :: +10” to the Form
                • 答え

                  C

                  109

                  “The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
                  What should the marketing team do with these leads until they are ready to purchase?”

                  • Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
                  • Reset the prospect’s score to 0 and reassign to sales once they submit a form to show interest.
                  • Send the prospects a monthly newsletter with product demos or free trial offers.
                  • Create an engagement program to send educational content and notify sales if they engage.
                  • 答え

                    A

                    110

                    “A marketing team is rolling out several pieces of content that will qualify leads as sales- ready and then gated behind Pardot forms. They want to be able to filter tables in Pardot by a prospect’s interaction with each piece of content.
                    What strategy would allow the team to do this?”

                    • Track downloads in the form reports and build different lists for all submissions.
                    • Build dynamic lists respectively based off of those form submissions.
                    • Add a form completion action to apply a tag with the name of the piece of content.
                    • Add a form completion action to add prospects to the right Salesforce campaign.
                    • 答え

                      C