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Salesforce Pardot-Consultant #241〜250

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

241

“LenoxSoft is migrating prospects from an external email vendor Into Pardot. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Pardot in order to maintain their data integrity, but still be able to track the prospects?”

  • Ensure the Do Not Email field on the prospects is selected.
  • Add the prospects to a “Bounced Prospects” list for suppression.
  • Send the prospects an email to see if their email addresses are valid.
  • Delete the prospects so they can’t be emailed through Pardot.
  • 答え

    A

    242

    Which is true about Pardot API limits

    • No limits at all
    • All editions have 10 000 API limit
    • Pardot Growth Edition: Pardot Plus Edition: 25 000 Pardot Advanced Edition: 100 000
    • Pardot Growth Edition: 25 000 Pardot Plus Edition: 50 000 Pardot Advanced Edition: 100 000
    • 答え

      C

      243

      “A marketing team is rolling out several pieces of content that will qualify leads as sales- ready and then gated behind Pardot forms. They want to be able to filter tables in Pardot by a prospect’s interaction with each piece of content.
      What strategy would allow the team to do this?”

      • Build dynamic lists respectively based off of those form submissions.
      • Add a form completion action to add prospects to the right Salesforce campaign.
      • Track downloads in the form reports and build different lists for all submissions.
      • Add a form completion action to apply a tag with the name of the piece of content.
      • 答え

        D

        244

        Select available Social Posting Connectors

        • Facebook
        • Twitter
        • Linkedln
        • Zone
        • WhatsApp
        • Instagram
        • 答え

          A,B,C

          245

          LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don’t have the resources. What do you advise?

          • Start a company blog and promote a few high-quality pieces of content.
          • Post content from other websites on your own site.
          • Hire an agency to create content.
          • Focus on creating as much content as possible.
          • 答え

            A

            246

            “LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
            What should be recommended to increase the conversion rates on the paid search ads?”

            • Develop custom redirects in Pardot to use on the paid search ads.
            • Create new content for the paid search ads that direct to the home page.
            • Place additional navigation on the LenoxSoft home page.
            • Direct traffic from the ad to a Pardot landing page instead of the home page.
            • 答え

              B

              247

              “The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
              How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?”

              • Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
              • Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
              • Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
              • Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
              • 答え

                B

                248

                LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn’t click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot & SFDC would you use?

                • Pardot Engagement Program
                • Salesforce Queue
                • Pardot Automation Rule
                • Pardot Static List
                • Pardot Marketing Campaign
                • 答え

                  A,D,E

                  249

                  Monthly cost of Salesforce Engage is

                  • 50$
                  • 100$
                  • It’s always free
                  • 15$
                  • 答え

                    A

                    250

                    Which activity appears on a prospect’s record when they submit a Pardot form named ‘Contact Us’ that resides on a Pardot landing page?

                    • Pardot Successfully submitted the “Contact Us” landing page and form
                    • Pardot Successfully submitted the “Contact Us” form
                    • Nothing will display
                    • Pardot Successfully submitted the “Contact Us” landing page.
                    • 答え

                      B