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Salesforce Pardot-Consultant #231〜240

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

231

Pardot’s Permission Based Marketing Policy helps ensure your emails don’t get flagged as spam. CAN-SPAM provisions include

  • Don’t use false or misleading header information
  • Don’t use deceptive subject lines
  • Identify the message as an ad
  • Tell recipients where you’re located
  • Tell recipients how to opt out of receiving future email from you
  • Honor opt-out requests promptly

    • 答え

    A,B,C,D,E,F

    232

    What is critical in achieving good email deliverabillty?

    • Having a text only version of email content
    • Sending email through dedicated IP
    • Setting up email authentication
    • Using personalization in email content

      • 答え

      C

      233

      LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

      • Use individual email test
      • Use multivariate test & Review email preview
      • Use rendering test and send to Test List
      • Use A/B test

        • 答え

        C

        234

        Which objects are synched between Pardot and Salesforce? [Choose two answers]

        • Account
        • Opportunity
        • Case
        • Order

          • 答え

          A,B

          235

          Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: – New prospects are added to the New Lead engagement program and remain until they reach a score of 100 – Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

          • Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.
          • Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
          • Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
          • Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

            • 答え

            A

            236

            “LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched. What behavior should be expected in Pardot when a lead or contact no longer matches a market data sharing rule?

            • The prospect is marked as do not email
            • The prospect is marked as opted out
            • The prospect is unassigned from its user
            • The prospect is sent to the recycle bin

              • 答え

              C

              237

              “LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
              How should LenoxSoft add the prospects?”

              • By using a static list on the form’s completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
              • By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
              • By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
              • By using a static list on the form’s completion action, then start the program with a “Form Completed” trigger so only prospects who completed the form will get the follow up actions.

                • 答え

                C

                238

                “””LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
                How could they communicate this to all Pardot prospects?”

                • Send an automated operational email to all prospects.
                • Send Engage emails to all prospect who are opted in.
                • Send a list email to all prospects who are opted in.
                • Send an operational email to all prospects.

                  • 答え

                  D

                  239

                  How often does Pardot check for changes in Salesforce

                  • 5 minutes
                  • 1 hour
                  • 2 minutes
                  • 10 minutes

                    • 答え

                    C

                    240

                    Select available Webinar Scoring Rules

                    • Webinar Attended
                    • Webinar Invited
                    • Webinar Refusal
                    • Webinar Registered

                      • 答え

                      A,B,D

                      2023 過去問
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