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Salesforce Pardot-Consultant #51〜60

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

51

What are available Data Formats in Pardot Form Fields

  • Text
  • Number
  • Email
  • Phone
  • Email with valid mail server
  • Email not from ISPs and free email providers (G). Date

    • 答え

    A,B,C,E,F

    52

    “Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs). Which two steps should increase the number of qualified leads being passed to sales?
    Choose 2 answers”

    • Improve prospect data by adding fields to existing forms and making them required.
    • Increase their scoring threshold to give the Sales team the most qualified leads.
    • Improve lead qualification efficiency by using automation rules for prospect assignment.
    • Increase gated content on the website to provide more scoring opportunities.

      • 答え

      C,D

      53

      “A Pardot administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
      What action should the admin take to ensure the sales team can view this new category score for each lead or contact?”

      • Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
      • Share both Folder A and Folder B with the sales users” records in Pardot.
      • Add the Pardot Category Score related list to the lead and contact page layouts in Salesforce.
      • Assign the Pardot Category Scoring permission set to the sales user’s profile in Salesforce.

        • 答え

        C

        54

        What is true about completion actions? [Choose two answers]

        • Completion actions are retroactive and will apply to activities done before and after you apply them
        • Completion actions only execute for prospects. They will not affect visitors.
        • Completion actions can be criteria based.
        • Completion actions will not execute for image files.

          • 答え

          B,D

          55

          What behavior is expected when the “Overwrite Prospect Opted Out field” Salesforce connector setting is enabled?

          • Only users with an Administrator user role will be able to change the prospect field value.
          • The record that was last updated sets the field value for a synced prospect.
          • Only 200 records per day can be updated to overwrite the “Opted Out” field value.
          • Opting out a prospect in Salesforce or Pardot deselects the “Do Not Email” field upon sync.

            • 答え

            B

            56

            “The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
            All new leads from the event should be evenly distributed to their Chicago Sales User Group.
            What would be the optimal sequence to meet these requirements?”

            • Run an automation rule for each user in the Chicago Sales User Group to “Assign prospect to user” based on the criteria “Prospect form :: -Any- :: Was completed successfully” AND “Prospect List :: is member of :: Chicago Event” > Import prospects and add them to the “Chicago Event” list
            • . A Import prospects and add to “Chicago Event” list > Run an automation rule to “Assign prospect to user in group” based on the criteria “Pardot form :: -Any- :: Was completed successfully” AND “Prospect List :: is member of :: Chicago Event”
            • Run an automation rule to “Assign prospect to user in group” based on the criteria “Pardot form :: – Any- :: was completed successfully” AND “Prospect Event :: is :: Chicago Event” > Import prospect s and add them to the “Chicago Event” list

            • 答え

              B

              57

              Which one is Pardot Video Connector

              • YouTube
              • Wistia
              • Vimeo
              • Dailymotion

                • 答え

                B

                58

                What should be used to match users between Salesforce and Pardot when enabling User sync?

                • User email address
                • Pardot user ID
                • Salesforce username
                • CRM ID

                  • 答え

                  C

                  59

                  What is the purpose of creating a Tracker subdomain? [Choose one answer]

                  • To allow emails to be sent from your domain
                  • To host all Pardot landing pages and forms on your website
                  • To give a seamless transition between pages and form that you host and your Pardot hosted assets.
                  • All of the above

                    • 答え

                    C

                    60

                    ” LenoxSoft has a “”Demo Request”” landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
                    * Receive a notification when prospects view the page, but do not submit to see if they can retarget. * Receive one notification per prospect.
                    How should a consultant accomplish this in Pardot?”

                    • Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
                    • Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
                    • Dynamic list of all prospects who ve submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
                    • Completion action on the form to tag “Submitted” > Automation rule to notify user with criteria of “Demo Request” landing page was viewed and tag isn’t “Submitted”.

                      • 答え

                      D

                      2023 過去問
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