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Salesforce Pardot-Consultant #41〜50

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

41

“LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. “”France Marketer””).
What steps should the Pardot administrator take to align the Pardot user interface with the Salesforce user interface?”

  • Create Pardot users by importing them into Pardot with their language preferences included in the CSV import file.
  • Create Pardot users manually and allow each user’s language to be inherited from the BU’s language preference in Account Settings.
  • Create Pardot users manually and set each user’s language preference based on the BU and language they speak.
  • Create Pardot users through Salesforce User Sync in each BU and allow the user’s language to be inherited from Salesforce.

    • 答え

    D

    42

    Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

    • Add custom prospect fields to Pardot and map to Salesforce.
    • Import and merge existing records from all systems to Pardot
    • Import and merge existing records from all systems to Salesforce
    • Add custom account fields to Pardot and map to Salesforce

      • 答え

      C

      43

      A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ‘Director’ job title and are in the ‘Technology’ industry. How should they design this automation strategy?

      • Create a ‘Director’ scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology’.
      • Create a Director’ profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect’s Profile tab to set criteria matches.
      • Create a Director’ profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ‘Technology’.
      • Create a ‘Director’ profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology’.

        • 答え

        C

        44

        Select Assets that allow to Adjust prospects score

        • Automation Rules
        • Segmentation Rules
        • PI Completion Actions
        • Engagement Programs
        • Tables

          • 答え

          A,C,D

          45

          What is true about page actions? [Choose three answers]

          • You can define a page to be a priority page to highlight the activity to Sales reps and other users.
          • It is possible to use URL wildcard by adding * to the end of the URL.
          • You cannot use auto responder emails with page actions.
          • You cannot set the prospect’s source campaign with page actions.

            • 答え

            A,B,C

            46

            “LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
            How should LenoxSoft get started?”

            • Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
            • Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
            • Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.
            • Enable the appropriate “optional Salesforce connector setting” and create an Automation rule to assign to a sales user.

              • 答え

              C

              47

              What is required when sending a Pardot email from an assigned user?

              • There must also be a general or specific user as a sender.
              • The assigned user must be connected through user sync.
              • The email must also contain assigned user merge fields.
              • All prospects on the recipient list must be assigned to a user.

                • 答え

                A

                48

                You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

                • Create a form and enable progressive profiling
                • Create a form handler and enable progressive profiling
                • Create a form handler for each white paper
                • Create a form per white paper and enable progressive profiling

                  • 答え

                  D

                  49

                  “LenoxSoft wants to assign all new leads coming through their “”Request a Demo”” form and immediately notify the sales team to follow up via phone call within 3 days.
                  Which assignment workflow would meet these requirements?”

                  • Add form completion actions to first assign to the user and then to create a Salesforce task.
                  • Add form completion actions to first assign to the assigned user and then to notify the user.
                  • Add form completion actions to add to the engagement studio program and notify the assigned user.
                  • Add form completion actions to send customized email with a call reminder to the sales user.

                    • 答え

                    A

                    50

                    Which are true about Engagement Program

                    • If a prospect is removed from a list that a program uses, that prospect stops moving through the program
                    • If you remove a prospect from a program’s recipient list, and then add the prospect back later, they start where they left off in the program
                    • If a prospect opts out of a list used for a program, they still move through the program, but don’t receive program emails
                    • When no new prospects are added to or processed in a program for 30 days, it becomes inactive
                    • When merged prospects are members of the same engagement program, it’s possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
                    • A single rule step can evaluate up to five conditions

                      • 答え

                      A,B,C,D,E,F

                      2023 過去問
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