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Salesforce Pardot-Consultant #131〜140

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

131

LenoxSoft’s ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an “A” grade.

  • Job title – C-level 3/3 Job title – Manager 3/3 Size 3/3 Dept 3/3
  • Job title – C-level 3/3 Job title – Manager 3/3 Size 2/3 Dept 3/3
  • Job title – C-level 3/3 Job title – Manager 3/3 Size 3/3 Dept 2/3
  • Job title – C-level 3/3 Job title – Manager 2/3 Size 3/3 Dept 3/3

    • 答え

    D

    132

    What is true about custom redirects? [Choose two answers]

    • When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
    • Custom redirects will continue to work if they are deleted in Pardot.
    • When a visitor converts to a prospect completion actions on a custom redirect will trigger
    • Custom redirects are great for linking to files or pages you do not host.

      • 答え

      B,D

      133

      “A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
      How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?”

      • Use the Salesforce Mobile App “Send an Email” button.
      • Use the Salesforce “Send Pardot Email” button.
      • Use the Salesforce “Add to Nurture” button.
      • Use the Salesforce Mobile App “Add to Nurture” button.

        • 答え

        C

        134

        What is true about the Salesforce connector [Choose two answers]

        • When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.
        • You can connect Pardot to a Salesforce sandbox or production environment
        • Only lead, contacts and accounts are synchronized from Salesforce to Pardot
        • Email is the unique identifier unless “allow multiple Prospects with same email address” is enabled.

          • 答え

          B,D

          135

          LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.What approach should the Marketing team use to resolve this?

          • Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria “prospect score in scoring category greater than 1” to send an autoresponder email
          • Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
          • Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria “prospect score in scoring category greater than 0” > set the list as the recipient list of an engagement program
          • Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria “prospect has tag new- product” to send an autoresponder email

            • 答え

            C

            136

            Select available Webinar Connectors

            • Webex
            • WebinarJam
            • ReadyTalk
            • GoToWebinar
            • Demio
            • ClickMeeting

              • 答え

              A,C,D

              137

              Which are true about Pardot Recycle Bin

              • Items in the recycle bin don’t count toward usage limits
              • If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
              • Admins can permanently delete prospects in the recycle bin. Pardot no longer tracks prospects when they’re permanently deleted
              • A deleted prospect is restored when the Salesforce record it’s syncing with is undeleted
              • Tags are deleted permanently and don’t appear in the recycle bin
              • Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

                • 答え

                A,B,C,E,G

                138

                “Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
                How should LenoxSoft enable these prospects to get marketing content again?”

                • Run a permission pass effort to all of the leads and contacts who have opted out.
                • Enable the prospect resubscribe feature in Pardot to allow prospects to opt back in.
                • Create an automation rule to clear the opt out field on the leads and contacts.

                • 答え

                  B

                  139

                  Can we connect Twilio SMS Center via Pardot Connector?

                  • True
                  • False

                  • 答え

                    A

                    140

                    ” “”LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
                    What two options could be implemented to prevent empty field values from appearing in the email? Choose 2 answers”

                    • Define default mail merge values for fields
                    • Use HML conditional logic statements
                    • Use HML merge field modifiers NT
                    • Define page actions to replace field values

                      • 答え

                      D

                      2023 過去問
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