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Salesforce Pardot-Consultant #141〜150

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

141

“LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?”

  • Create Pardot user records in one business unit, then use the business unit switcher to access each account.
  • Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
  • Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
  • Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
  • 答え

    D

    142

    How long can it take for Custom Object in Pardot to sync with Salesforce

    • 10 minutes
    • 2 minutes, because that’s the frequency of Pardot looking for changes in Salesforce
    • 1 hour
    • 4 hours
    • 答え

      D

      143

      “LenoxSoft’s database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that:
      Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days.
      Once their activity increases, they should be removed from the list. What should be their strategy? ”

      • Create a Dynamic List with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days”.
      • Create a Segmentation rule with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days”.
      • Create a Dynamic List with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days’.
      • Create an Automation rule with the criteria of “prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days”.
      • 答え

        C

        144

        A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

        • Campaign send limits
        • A link to Salesforce Engage training resources
        • A link to assign licenses and permission sets
        • A link to download Engage Alerts for Mac
        • 答え

          B,D

          145

          You have been asked to create a form that gathers information from prospects. This information should be available in Pardot as well as a custom build community site. How would you achieve this?

          • Create a website form that integrates with a Pardot form handler, details are submitted to the community site using Pardot API.
          • Create a website form that submits the details to the community site and integrate it with a Pardot form handler.
          • Create a Pardot form and via an automation rule submit the details to the community site.
          • Create a Pardot form and via completion actions submit the details to the community site.
          • 答え

            B

            146

            “LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
            Which two steps should be completed so their users can begin exploring Pardot engagement data on the Salesforce campaign and Account records?
            Choose 2 answers”

            • Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
            • Have each team member log in and reference the dashboard in the Analytics Studio app.
            • Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
            • Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
            • 答え

              C,D

              147

              “LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
              Which Campaign Influence Attribution model should they reference to understand this?”

              • First Touch Model
              • Even Attribution Model
              • Last Touch Model
              • Salesforce Model
              • 答え

                C

                148

                “LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
                What method should be used to only add valid email addresses to their list moving forward?”

                • Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
                • Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
                • Edit the completion action on the form to only add to the list if the email address is valid.
                • Use the list to send a permission pass email and remove all hard bounces.
                • 答え

                  A

                  149

                  LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

                  • Einstein Lead Score
                  • Einstein Campaign Insights
                  • Pardot Business Units
                  • Einstein Behavior Scoring
                  • 答え

                    B

                    150

                    “LenoxSoft is using three Pardot Business Units: United States, South America and Canad a. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
                    What should be configured in order to meet this requirement?”

                    • Marketing data sharing rules on contact roles
                    • Marketing data sharing rules on accounts
                    • Marketing data sharing rules on opportunities
                    • Marketing data sharing rules on prospects
                    • 答え

                      C