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Salesforce Pardot-Consultant #161〜170

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

161

“LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?”

  • Create emails with links to whitepapers for each product line and create completion action to increase the prospect’s score by 10 for one product line and 20 for the other.
  • Create scoring categories for each product line that calculates points based on the prospect’s interaction with marketing assets related to those product lines.
  • Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
  • Create page actions on each product line’s web pages to notify users and increase score when prospects visit each product line’s section of the website.
  • 答え

    D

    162

    What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields? Choose 3 answers

    • User Notifications
    • Social Posts
    • Dynamic Content
    • User Signatures
    • Email Templates
    • 答え

      C,D,E

      163

      LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect’s audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Pardot best practice for preventing this issue in the future?

      • Use the “Forward to a friend” variable tag in Pardot emails
      • Enable Kiosk mode on the Pardot form
      • Enable the Pardot account setting “Prevent Cookie Crossing”
      • Enable the “Not You?” link to display on the Pardot form
      • 答え

        C

        164

        How many Engagement Programs can run at one time

        • Always 100
        • Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200
        • Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200
        • Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100
        • 答え

          B

          165

          Upon provisioning Pardot, LenoxSoft’s Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

          • B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
          • B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot.
          • B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
          • B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
          • 答え

            C

            166

            “A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Pardot form on their Pardot landing page using this layout template, the form doesn’t appear.
            What could be the issue?”

            • The landing page on a browser with the cookies cleared was not tested.
            • The same layout template on both the form and the landing page was not used.
            • The %%content%% variable tag in the layout template code was missing.
            • The form HTML embed code in the layout template code was not used.
            • 答え

              C

              167

              A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records. What feature should a consultant recommend to uncover additional marketing attribution?

              • Primary – Campaign Source Attribution B, Einstein Attribution
              • Account-to-Opportunity Matching
              • First Touch Model
              • 答え

                B

                168

                Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?

                • Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.
                • Implement Pardot tracking code, set up email authentication, and create page actions for website views.
                • Create a folder structure, import, and map sales users, and transfer email templates into Pardot.
                • Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.
                • 答え

                  D

                  169

                  Lenoxsoft wants individual engagement programs for each of their sales ‘Status’ field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

                  • Test list
                  • Static list
                  • Static list or Dynamic, both list can be used
                  • Dynamic list
                  • 答え

                    C

                    170

                    LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool’s contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

                    • Install the Salesforce AppExchange Package and verify the Salesforce connector
                    • Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
                    • Export all the data and assets from the existing tool
                    • Salesforce Connector User has ‘Read1 permission to the custom object
                    • 答え

                      C