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Salesforce Pardot-Consultant #181〜190

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

181

When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP’s sending reputation?

  • Segment internal employees with high scores for initial email sends.
  • Segment prospects with free email service providers for initial email sends.
  • Segment the best and most active contacts for initial email sends.
  • Segment cold prospects with a low score to reengage for initial email sends.
  • 答え

    A

    182

    “LenoxSoft has two Pardot accounts: Account A and Account B.
    Both accounts are syncing with the same Salesforce org.
    Their marketing teams have consolidated and have decided to merge Account B into Account A. What action should they take to successfully complete the migration?”

    • Include prospect activity history from Account B in their prospect import if they want to retain it.
    • Get a brand new Pardot org and migrate both Account A and Account B into it.
    • Export existing custom field mappings to import desired fields into Account A.
    • Manually rebuild any automations built in Account B in Account A.
    • 答え

      D

      183

      “LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn’t a mistake.
      What should be implemented?”

      • Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
      • Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.
      • Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
      • Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
      • 答え

        D

        184

        Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

        • The ability to allow Salesforce to overwrite an assigned user in Pardot
        • The ability to use existing complex Salesforce lead routing processes
        • The ability to assign prospects via automation instead of manually
        • The ability to assign prospects based on specific criteria being met
        • 答え

          D

          185

          Which actions can be achieved with completion actions? [Choose three answers]

          • Assign to queue
          • Notify account owner
          • Set profile
          • Increment prospect field value
          • 答え

            A,C,D

            186

            “LenoxSoft’s web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.
            Which two benefits of installing the Pardot tracking code should be considered?
            Choose 2 answers”

            • Associate visitor activity to a prospect on form submission.
            • Track the prospect’s click path through the website’s content.
            • Capture complete demographic information about an anonymous visitor.
            • Trigger page actions to occur when a prospect visits a certain URL.
            • 答え

              B,D

              187

              “A customer is placing Pardot tracking code on their website and doesn’t understand how first-party tracking differs from third-party tracking.
              How would a consultant explain the difference?”

              • First-party tracking is not an option in Pardot, while third-party tracking is.
              • First-party tracking is domain-based while third-party tracking is campaign-based.
              • First-party tracking tracks prospects across different website domains, while third-party tracking does not.
              • First-party tracking does not use cookies, while third-party tracking does.
              • 答え

                C

                188

                “LenoxSoft’s IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Pardot account.
                Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers”

                • Authentication provides legal protection against email abuse complaints.
                • Authentication increases deliverability rates of emails sent through Pardot.
                • Authentication proves Pardot is a legitimate sender of LenoxSoft’s emails.
                • Authentication ensures the company’s sending IP will not appear on blocklists.
                • 答え

                  A,B

                  189

                  What type of fields are not supported by the Pardot sync

                  • Geolocation
                  • Lookup Relationship
                  • Date/Time
                  • Time
                  • Text Area (Rich)
                  • Date/Time
                  • 答え

                    A,B,E,G,H

                    190

                    How many Social Posting Connectors is it possible to create

                    • You can create as many Social Posting connectors as you want PNTEST.CO
                    • One each type
                    • Many but only one type
                    • You can’t use any Social Posting connector
                    • 答え

                      A