Pardot-Specialistとは
Prove that you have the knowledge to design, build, and implement marketing workflows with Pardot.
Pardot-Specialistの過去問の概要
試験概要
試験種別 | Pardot-Specialist |
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Ver | 14.35 |
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191
An engagementstudio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing throughthe program once?
The prospect will start the program over at the beginning after waiting one day. The prospect will not restart the program; prospects can only process through once. The prospect will start the program over at the beginning immediately. The prospect will not restart the program; they have reached the maximum number of repeats. 192
Completion Actions are retroactive.
True False 193
Which of the following can “unmatch”prospects?
Automation Rules Dynamic Lists Segmentation Rules 194
LenoxSoft’s Marketing Managernotices that clicks on the email linkwww.lenoxsoft.comaren’t being counted in the list email report.
Based on this link’s format, why wouldn’t it have been re-written for tracking?
The link should start withhttp or https to be automatically re-written. The link should contain a wildcard to be automatically re-written. The link should point to go.pardot com to be automatically re-written. The link should be populated with variable tags to be automatically re-written 195
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
True False 196
What information is required when creating a prospect manually?
Campaign, Company, Email, Score Account, Email, Profile, Score Campaign, Email, Full Name, Profile Campaign, Email, Profile, Score 197
You can set up Pardot yourself to sync with Person Accounts.
True False (you need to contact Pardot support to enable this functionality) 198
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
Create a special campaign to track pricing pageviews Create a Page Action set to Tag prospects as having viewed it and add them to a list Create a Form with a Completion Action to send a pricing sheet Create a Dynamic List based on page view to segment automatically 199
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
Create an automation rule based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days. Create a completion action based on the prospects time to adjust their score to 0 if they haven’t been active in 60 days. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven’t been active in60 days. 200
Which three variable tags can be used on layout templates for landing pages? (Choose three answers.)
%%description%% %%name%% %%tittle%% %%form%% %%content%%