Pardot-Specialistとは
Prove that you have the knowledge to design, build, and implement marketing workflows with Pardot.
Pardot-Specialistの過去問の概要
試験概要
試験種別 | Pardot-Specialist |
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Ver | 14.35 |
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161
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren’t opted out. Use a dynamic listto automatically add or remove prospects based on the form completion and their opt out status. Use a completion action on the form to automatically add anyone who completes it to the list. Use table actions to add prospects to the list if they’ve filled out the form, but haven’t opted out from communications. 162
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?
Only pass on leads that are very active on your site no matter the company profile. Implement a blended lead scoring and grading system. Automatically assign all leads to sales reps in a round-robin system. Add more landing pages and forms to your site to increase the number ofconversion opportunities. 163
What does the Data.com connector allow you to do?
Sync all your prospects to Salesforce Connect with your meeting software Quickly jump into the Data.com results for a prospect or their company 164
LenoxSoft would like to implement a re-engagement program for prospectswho are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
Create an automation rule that adds prospects to a listwith the criteria Prospect time :: last activity ::greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer. ” Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
:: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.” Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects. ” Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
:: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects” 165
What does Pardot use to track HTML email opens?
A tracking link is used as soon as a prospect clicks to open the email. A tracking pixel loads on HTML emails when images aredownloaded. Opens are only tracked if a link is clicked; otherwise they are NOT tracked. A tracking pixel loads on text emails when images are downloaded. 166
When are visitors converted to prospects?
When they run through completion actions When an automation rule runs When a prospect fills out a form or form handler When the prospect visits a Pardot landing page 167
A marketing user wants to send an email template to a prospect list, but the specific email template Isn’t available to choose when sanding a new list email.
How should the user resolve this Issue?
Edit the list to be available for “Email Sanding” Edit the email template to make it available for “List Emails” Edit the list to be available for “Email Templates” Edit the email template and choose the appropriate list 168
Form or Form Handler? I need total control over my form’s appearance.
Form Form Handler 169
What can the GoToWebinar connector do?
Register prospects for GoToWebinar events Display how long a prospect watched a webinar Automatically pull in prospects who exist in GoToWebinar but not Pardot Display registrations and attendance as activities Pulls in Pardot emails to use in GoToWebinar 170
What do spam complaints refer to in an email report?
The number of prospects who clicked the unsubscribe link be removed The number of prospects who replied to the email to ask to be removed The number of prospects who opted out via the email preference center to palco out the email to The number of prospects who marked an email as spam