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Salesforce Pardot-Specialist #161〜170

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Pardot-Specialistとは

Prove that you have the knowledge to design, build, and implement marketing workflows with Pardot.

Pardot-Specialistの過去問の概要

試験概要
試験種別 Pardot-Specialist
Ver 14.35

161

“An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?”

  • Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren’t opted out.
  • Use a dynamic listto automatically add or remove prospects based on the form completion and their opt out status.
  • Use a completion action on the form to automatically add anyone who completes it to the list.
  • Use table actions to add prospects to the list if they’ve filled out the form, but haven’t opted out from communications.

    • 答え

    B

    162

    “Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
    What advice do you offer?”

    • Only pass on leads that are very active on your site no matter the company profile.
    • Implement a blended lead scoring and grading system.
    • Automatically assign all leads to sales reps in a round-robin system.
    • Add more landing pages and forms to your site to increase the number ofconversion opportunities.

      • 答え

      B

      163

      What does the Data.com connector allow you to do?

      • Sync all your prospects to Salesforce
      • Connect with your meeting software
      • Quickly jump into the Data.com results for a prospect or their company

      • 答え

        C

        164

        ” LenoxSoft would like to implement a re-engagement program for prospectswho are no longer active on their website.
        How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
        Choose one answer”

        • Create an automation rule that adds prospects to a listwith the criteria Prospect time :: last activity ::greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
        • ” Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
          :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.”
        • Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
        • ” Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than
          :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects”

          • 答え

          A

          165

          What does Pardot use to track HTML email opens?

          • A tracking link is used as soon as a prospect clicks to open the email.
          • A tracking pixel loads on HTML emails when images aredownloaded.
          • Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
          • A tracking pixel loads on text emails when images are downloaded.

            • 答え

            B

            166

            When are visitors converted to prospects?

            • When they run through completion actions
            • When an automation rule runs
            • When a prospect fills out a form or form handler
            • When the prospect visits a Pardot landing page

              • 答え

              C

              167

              “A marketing user wants to send an email template to a prospect list, but the specific email template Isn’t available to choose when sanding a new list email.
              How should the user resolve this Issue?”

              • Edit the list to be available for “Email Sanding”
              • Edit the email template to make it available for “List Emails”
              • Edit the list to be available for “Email Templates”
              • Edit the email template and choose the appropriate list

                • 答え

                B

                168

                Form or Form Handler? I need total control over my form’s appearance.

                • Form
                • Form Handler

                • 答え

                  B

                  169

                  What can the GoToWebinar connector do?

                  • Register prospects for GoToWebinar events
                  • Display how long a prospect watched a webinar
                  • Automatically pull in prospects who exist in GoToWebinar but not Pardot
                  • Display registrations and attendance as activities
                  • Pulls in Pardot emails to use in GoToWebinar

                    • 答え

                    A,C,D

                    170

                    What do spam complaints refer to in an email report?

                    • The number of prospects who clicked the unsubscribe link be removed
                    • The number of prospects who replied to the email to ask to be removed
                    • The number of prospects who opted out via the email preference center to palco out the email to
                    • The number of prospects who marked an email as spam

                      • 答え

                      D

                      2023 過去問
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