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Salesforce Pardot-Specialist #11〜20

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Pardot-Specialistとは

Prove that you have the knowledge to design, build, and implement marketing workflows with Pardot.

Pardot-Specialistの過去問の概要

試験概要
試験種別 Pardot-Specialist
Ver 14.35

11

“What will undelete a prospect?
Explanation
– if the deleted prospect is imported into Pardot with the same email address
– If the deleted prospect re-converts by filling out a form with the same email address
– if the deleted prospect clicks a custom redirect
– if a deleted prospect downloads a non image file
– if the deleted prospect has an associated record in the CRM.”

  • If the deleted prospect is imported into Pardot with the same email address
  • If the deleted prospect visits a web page
  • If the deleted prospect re-converts by filling out a form with the same email address
  • 答え

    A,C

    12

    ” Which three triggers could be used to define a prospects path in an engagement studio program?
    Choose 3 answers”

    • List membership
    • Email open
    • Custom redirectclick
    • File download
    • Prospect grade
    • 答え

      B,C,D

      13

      “LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s emailcontent. They want to use the Click-Through Rate report to see which links prospects clicked.
      What insight does this report provide the template designer?”

      • Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
      • High click rates indicates that the email subject line should be the focus of the email content.
      • Low click rates encourage the user to optimize content or link placement in other email sends.
      • High open rates indicates that prospects are interacting with the content.
      • 答え

        D

        14

        Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

        • Submitting a form on a landing page.
        • Matching an automation rule.
        • Viewing more than one web page.
        • Clicking on a tracked link in an email.
        • 答え

          A,D

          15

          What must you do in Salesforce to map a Pardot prospect custom field to a Salesforce field?Choose 2 answers

          • Adjust the lead settings in Salesforce.
          • Add a new lead record type in Salesforce.
          • Add a new custom contact field inSalesforce.
          • Add a new custom lead field in Salesforce.
          • 答え

            C,D

            16

            “A marketerperforms the following actions:
            * Creates a list and adds three prospects
            * Deletes one of the three prospects to the Recycle Bin
            * Deletes the list
            What would happen as a result of these actions?”

            • The list is archived to the Recycle Bin and the deleted prospect is restored.
            • The list is not deleted because it contains active prospects.
            • The list and the two remaining prospects are archived to the Recycle Bin.
            • The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.
            • 答え

              D

              17

              “How can you preview/test matches for automation rules before you run them?
              You can preview which prospects will be matches by your Automation Rules.
              After creating or editing your rules, click the Preview button while therules are in Paused mode.
              You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules – often under a minute).
              The preview will tell you how many prospectswill be matched.
              If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule’s actions applied to them.”

              • Run the automation rule to see how many matches there are.
              • Use the automation preview option.
              • Create a list and see how many prospects are affected.
              • 答え

                B

                18

                An engagement studio action step is scheduled to send an email on March 20th.

                • A prospect arriving after the send date will remain on thestep until a new send date is set
                • A prospect arriving after the send date will skip the Send Email step.
                • A Prospect arriving after the send date will be removed from the program.
                • A ProsPect arriving after the send date will be sent the email.
                • 答え

                  D

                  19

                  “A LenoxSoft marketer selects the option “”Redirect the prospect instead of showing the form’s Thank You Content”” when new Pardot landing page.
                  What would be the expected behavior when a prospect submits a form designed to show Thank you Content?”

                  • The prospect will continue to see the form upon submission
                  • The discrepancy between the two assets will cause an error
                  • The prospect will be redirected to another webpage
                  • The form’s Thank YouContent will still display
                  • 答え

                    C

                    20

                    What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

                    • The Pardot sync checkbox is checked
                    • The first and last name fields are not empty NEST
                    • The Pardot URL field is not empty
                    • The lead/contactURL in Salesforce contains “Pardot”
                    • 答え

                      C