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Salesforce Pardot-Consultant #1〜10

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Pardot Consultantとは

As a consultant on Pardot implementations, you will demonstrate your knowledge of designing and implementing a solution that meets business requirements and delivers long-term success.

Pardot Consultantの過去問の概要

試験概要
試験種別 Pardot Consultant
Ver 14.65

Pardot Consultantの試験問題の過去問の開始

1

“LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select “”Product Line A,”” it will add them to the “”Product Line A”” list. If the prospect field value doesn’t contain “”Product Line A,”” they would also like them to be removed from the list.
Which automation tool in Pardot should be used?”

  • Dynamic list
  • Completion action
  • Automation rule
  • Segmentation rule
  • 答え

    A

    2

    “LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
    What dashboard feature should be used?”

  • Select the dropdown filter “Closed Date” and “Last Month” to view all Accounts closed in the last month.
  • Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
  • Select the “Accounts” filter that allows filtering by accounts created within the last month.
  • Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
  • 答え

    A

    3

    Which are Actions Available with Salesforce Connector (Choose three)

  • Add to Salesforce campaign
  • Assign prospect to queue
  • Assign prospect via Salesforce active assignment rule
  • Create a Salesforce event
  • Delete a Salesforce task
  • 答え

    A,B,C

    4

    “A marketing user needs to recreate the same form in each of LenoxSoft’s two business units (BUs).
    How should the marketing user handle this task?”

  • Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
  • Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
  • Create the form in the first BU, then export the form and import it into each of the other two BUs.
  • Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
  • 答え

    C

    5

    Which are true about Salesforce Engage

  • Before you can set up Salesforce Engage, you must have a verified Salesforce-Pardot connector
  • Salesforce Engage is not supported for Salesforce sandbox accounts
  • Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
  • You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
  • You can use Salesforce Engage with Gmail by downloading an extension
  • 答え

    A,B,C,D,E

    6

    LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect’s Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. – Prospects with no Engagement custom field value should be added to the Training Engagement Program – If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

  • Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
  • Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List
  • Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
  • Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list
  • 答え

    B

    7

    Select available User Roles

  • Administrator
  • Sales User
  • Marketing Manager
  • CD Marketing
  • Sales
  • Sales Manager
  • 答え

    A,D,E,F

    8

    While creating Layout Templates it is possible to Import Layout from certain URL

  • True
  • False
  • 答え

    A

    9

    How many scheduled Engagement Programs is it possible to have

  • 5
  • 3
  • 10
  • 15
  • 答え

    C

    10

    LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns. Once connected campaigns have been enabled, what approach should be recommended?

  • Create a campaign that is related to both BUS > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUS
  • Add the Engagement History component to campaign page youts > Create a parent campaign that is not related to any BUS and create two child campa each related to a single BU > Enable “Include child campaigns” on the parent campaign
  • Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUS and create two child campaigns, each related to a single BU > Enable ‘Include child campaigns” on the parent campaign
  • Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUS
  • 答え

    B